A thief in the night
When I told my daughter the title for this post, she chuckled and said "Well, okkkkkayyy!"
As a small business owner, there's always a delicate balance of which personal details to share on your business page. I've always felt when it came to the choice to prioritize my family, there's no solace keeping the entire journey secret.
As I mentioned in a previous post, I'm walking through "a journey in aging" with my father in New York. As common as the word "COVID" is in our everyday language -- all the age-related labels are just as common. One day your parents are the way they've always been, then just like a "thief in the night" pieces of them disappear without warning; leaving us all to learn to cope together. I've talked to many friends and confirmed the changes our parents face are never anything they accept willingly. But it's still surreal to accept, I've once again become the parent to my parent.
When I paused the online store in February, I knew it was the right decision so I could focus on being with my dad. I felt the pause was the only way to maintain my flawless order track record. I knew with all the stress and juggling tasks from 5 states away, it was not the time to agonize over lemon bar, cookie or brownie orders.
In the midst of all the heartache, God is faithful and surrounded me with the most amazing friends. These cherished treasures truly prayed me through the most difficult days.
During my last trip to New York, I overhauled my website. The online store is hidden and everything is refocused to center on baking experiences, speaking engagements, and continuing education. (All are predominantly virtual.)
The American Tire Distributors (ATD) video/commercial is done and it is FABULOUS! (I promised not to release it before they debut it later this month.) They were also gracious and recorded a second video exclusively for my marketing purposes! Private virtual baking experiences are booming, so this last morph (aka pivot) is working extremely well. Later this week, I have one of my first large speaking engagements!
Thank you for your prayers and continued support!💜